Tracee Ellis Ross Built Pattern Beauty for an Overlooked Community. Its Latest Expansion Proves Her Right |
Tracee Ellis Ross Built Pattern Beauty for an Overlooked Community. Its Latest Expansion Proves Her Right
The secret to Pattern Beauty’s growth? Listen first, build second.
EXPERT OPINION BY SOPHIE MEHARENNA, FOUNDER NARRATIVE STRATEGIST, @WORDYSOPH
Photo: PATTERN Beauty
When Pattern Beauty was introduced to the world in 2019, I had a visceral, emotional reaction to the intentionality behind what a brand like........