Desi Perkins Brought Spanglish to Sephora, and the Industry Took Notice |
Desi Perkins Brought Spanglish to Sephora, and the Industry Took Notice
Forget marketing briefs. This launch ran on culture and community.
EXPERT OPINION BY SOPHIE MEHARENNA, FOUNDER NARRATIVE STRATEGIST, @WORDYSOPH
Desi Perkins. Illustration: Inc.; Photos: Getty Images, Adobe Stock
When Dezi Skin entered Sephora this spring, the creator-turned-founder Desi Perkins became the first........