This Product Took Four Years to Launch. Here’s Why It Was Worth the Wait

Sometimes, the best launch is the one you wait for.

EXPERT OPINION BY SARAH PAIJI YOO, CEO AND CO-FOUNDER OF BLUELAND @BLUELAND

Photo: Courtesy Company

At Blueland, we’ve spent the last four years developing our newest innovation, PowerDuo. That timeline goes against one of the most common, arguably overused, pieces of startup advice: “Done is better than perfect.” I understand why founders repeat it.........

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