The Surprising Business Lesson Hidden in Comic-Con’s $100 Million Success

The world’s biggest pop-culture event began with fans in a hotel basement and a question most companies still get wrong.

EXPERT OPINION BY ROBIN LANDA, PROFESSOR, KEAN UNIVERSITY @RLANDA

As I write this, the doors open on another Comic-Con International: San Diego. More than 130,000 people will fill the convention center and spill into the streets of the Gaslamp Quarter. Hotels sold out months ago. Studios are saving big announcements for the Comic-Con International stages. For one week each July, an entire city reorganizes itself around people who love........

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