The Most Important Business Lesson From Cannes Had Nothing to Do With Advertising

The world’s biggest advertising festival just made the case that creative thinking belongs in the boardroom, not just the campaign brief.

EXPERT OPINION BY ROBIN LANDA, PROFESSOR, KEAN UNIVERSITY @RLANDA

James Hurman and Brent Smart speak during ‘Marketing Marketing to the CFO’ on Day 5 of Cannes Lions 2026 in Cannes, France. Photo: Getty Images

A sign in the London Underground last week advised commuters coping with a heat wave to carry water, wear light clothing, and remember that the heat would eventually pass. It........

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