An Ad Executive Wrote the Best Guide to Great Ideas in 1939. It Still Explains How Creativity Works

AI can gather 100 ideas in seconds. It still can’t give you the one that’s actually yours.

EXPERT OPINION BY PAM DIDNER, B2B MARKETING CONSULTANT AND AI STRATEGIST

Illustration: Adobe Stock

Before AI, my ideas usually came from doing something completely unrelated to work. A solution for a client’s challenge........

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