How Storytelling Turns GIS Data Into Better Business Decisions |
How Storytelling Turns GIS Data Into Better Business Decisions
Technical expertise gets attention. Communication gets funding.
EXPERT OPINION BY NEIL THOMPSON, FOUNDER, TEACH THE GEEK @TEACHTHEGEEK
Technical teams rarely struggle to generate insight. More often, they struggle to communicate it in a way that leads to action.
That was the recurring theme in my conversations at the Esri User Conference with three........