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Beyond Meat's Founder Just Explained How to Build a Great Company. Steve Jobs Would Have Approved

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10.06.2019

Beyond Meat, which makes meat replacement products from plants, just had its first earnings report as a newly public company. You could say it went well, although that would be an understatement. The company's shares have more than tripled in price since its IPO less than a month ago. Though not yet profitable, its losses per share were less than what analysts predicted, and founder Ethan Brown said the company would "approximately break even" for 2019. Brown explained that Beyond Meat is moving toward profitability more quickly than expected.

Right at the end of the call, Brown did something highly unusual, and completely unexpected. After thanking everyone and especially the company's investors, instead of wrapping up with more info about his company or its products, Brown recited a quote that he says is prominently displayed on the company's wall. The quote is from Edwin Land, founder of Polaroid, and it perfectly describes what it takes to create an iconic product and a great company:

Let us not make more of something there is too........

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