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Adam Grant Uses This Simple Habit to Stay Motivated. It Will Work for You Too

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10.08.2026

Adam Grant Uses This Simple Habit to Stay Motivated. It Will Work for You Too

Grant believes in data. But sometimes it isn’t enough.

EXPERT OPINION BY MINDA ZETLIN, AUTHOR OF 'CAREER SELF-CARE: FIND YOUR HAPPINESS, SUCCESS, AND FULFILLMENT AT WORK' @MINDAZETLIN

Adam Grant. Photo: Getty Images

How can you stay motivated when you’re building a new company or struggling through a difficult time at work? Wharton psychologist and bestselling author Adam Grant has a powerful habit that helps him do that. He keeps what he calls a WWDI file. WWDI stands for “why we do it.” Whenever someone sends him a message that something he wrote or said affected them, he puts it in that file.

Grant described this habit during a recent episode of the TED podcast WorkLife, as part of a conversation with host Molly Graham about success and social media. “If you had asked me 10 years ago, I would........

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