Founders Keep Looking for the Perfect Communications Hire. They’re Overlooking One Obvious Talent Pool

Former journalists may bring the judgment, storytelling skills, and strategic instincts companies need most.

EXPERT OPINION BY MICHAEL KAYE

Illustration: Adobe Stock

Founders—and leadership teams at companies across life-stages—spend months searching for the perfect communications hire. They look for former agency executives. Google, Meta or Microsoft alumni. Candidates who’ve........

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