The Savannah Bananas Founder Adapts His Best Ideas From P.T. Barnum and the Grateful Dead

He built the Savannah Bananas by studying people who never played the game.

The Savannah Bananas spend $0 on marketing. Yet they sell out Major League stadiums, draw 40,000 superfans in a membership club, and give away a $13 million broadcast for free on YouTube.

None of that math works unless you know where founder Jesse Cole gets his ideas. He built the Savannah Bananas by studying people who never played the game: P.T. Barnum, Walt Disney, the Grateful Dead, and Jeff Bezos. On the latest episode of Masters of Scale, he explains the rule behind it: “You start with the best in their industry.” Not the best in your industry........

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