This Startup Wants to Pay Sports Fans for Watching Games. The Bigger Bet Is What Their Attention Is Worth |
This Startup Wants to Pay Sports Fans for Watching Games. The Bigger Bet Is What Their Attention Is Worth
Wunderfan wants to put a value on consumer behavior.
EXPERT OPINION BY MARC BERMAN, FOUNDER AND EDITOR-IN-CHIEF, PROGRAMMING INSIDER
Michael Testa and Blake Patterson. Illustration: Inc.; Photos: Courtesy Wunderfan; Adobe Stock
Sports fans spend hours watching games, following teams, listening to podcasts, attending events and consuming sports content.........