FiiZ Is Selling Soda Shop Nostalgia to a Generation That Never Lived It |
FiiZ Is Selling Soda Shop Nostalgia to a Generation That Never Lived It
The Utah-based chain is leaning into customization and old-school marketing.
EXPERT OPINION BY MARC BERMAN, FOUNDER AND EDITOR-IN-CHIEF, PROGRAMMING INSIDER
You don’t have to remember something to feel nostalgic for it.
That’s part of the business opportunity behind FiiZ Drinks, a Utah-based specialty soda company founded in 2014.
FiiZ is benefiting from the........