‘Star Trek’ Has Survived 60 Years. Its Greatest Business Lesson Isn’t Nostalgia

Decades after its television debut, ‘Star Trek’ remains a remarkable case study in how an entertainment idea can evolve, expand and connect with generations of consumers.

EXPERT OPINION BY MARC BERMAN, FOUNDER AND EDITOR-IN-CHIEF, PROGRAMMING INSIDER

William Shatner during an interview at the “The Sixty-Year Mission: How Star Trek Changed Television And The World” Premiere in New York City. Photo: Getty Images

I am standing on the red carpet on night one of New York Comic Con, surrounded by fans, celebrities, and the unmistakable energy of Star Trek,........

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