The hair care company fell prey to a sophisticated cargo heist. Here’s how the thieves did it and what your company needs to watch out for.

BY MARÍA JOSÉ GUTIERREZ CHAVEZ, EDITORIAL FELLOW

Illustration: Inc.; Photo: Getty Images, Glimmr

Hair care company Glimmr lost $1 million worth of product ahead of holiday deliveries as a result of a sophisticated cargo theft, the company’s founders announced yesterday via social media.

“On Wednesday, December 17, we were expecting a delivery to our warehouse of a 40-foot container with 24,000 hair marks on it,” Glimmer co-founder Liv McGuire said in an Instagram post. “The container never arrived.”

The container held almost $1 million worth of the beauty company’s signature superfood-infused hair care products for damaged hair, meant to go out to customers who preordered during Black Friday.

According to Transmodal, the freight company contracted to handle the logistics and delivery of Glimmr’s product, thieves impersonated a legitimate driver, spoofed phone numbers, and faked GPS tracking to take possession of the shipping container. The fake information provided made it seem as if the........

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