3 Questions That Reveal Whether Your Startup Idea Will Sell |
3 Questions That Reveal Whether Your Startup Idea Will Sell
Most founders build their product and hope for sales. Here’s what to do instead.
BY LOU SHIPLEY, CO-AUTHOR, 'UNLIKELY ENTREPRENEURS'
A few years ago I watched a startup order branded towels before making a sales call.
It was a developer tools company running a textbook product-led growth play. They offered their product completely........