3 Questions That Reveal Whether Your Startup Idea Will Sell

Most founders build their product and hope for sales. Here’s what to do instead.

BY LOU SHIPLEY, CO-AUTHOR, 'UNLIKELY ENTREPRENEURS'

A few years ago I watched a startup order branded towels before making a sales call.

It was a developer tools company running a textbook product-led growth play. They offered their product completely........

© Inc.com