Unilever Just Acquired Grüns, a Supplement Brand Built on 1 Simple Idea |
Unilever Just Acquired Grüns, a Supplement Brand Built on 1 Simple Idea
Grüns built a booming supplement business by getting people to actually take their vitamins.
BY LEILA SHERIDAN, NEWS WRITER
Photo: Courtesy Unilever
Unilever is expanding deeper into the booming wellness market with a new acquisition.
The consumer goods giant announced today that it is acquiring Grüns, a fast-growing supplement brand built around a simple insight.........