Tesla’s Optimus Robot Scored the Boston Marathon’s Hottest Marketing Campaign—for Free |
Tesla’s Optimus Robot Scored the Boston Marathon’s Hottest Marketing Campaign—for Free
By placing its humanoid robot steps from the finish line, Tesla is turning one of the world’s most photographed events into a massive showcase for Optimus.
BY LEILA SHERIDAN, NEWS WRITER
Illustration: Inc.; Photos: Getty Images; Courtesy Boston Athletic Association
As tens of thousands of runners head toward the finish line of the Boston Marathon, Tesla is placing something unusual in their path: a humanoid robot designed to win over the crowd.
Tesla’s Optimus robot will be stationed inside the company’s Boylston Street showroom—just steps from the finish line—cheering, posing for photos, and drawing in spectators during one of the city’s most visible events, according to Tesla Rati.
That location is no accident. Boylston Street marks the marathon’s final mile, where hundreds of thousands of spectators gather and global media attention........