Sam Altman’s ‘Last Resort’ Is Now a $100 Billion Bet for OpenAI

Sam Altman’s ‘Last Resort’ Is Now a $100 Billion Bet for OpenAI

ChatGPT’s ad business has already crossed $100 million in weeks, with OpenAI projecting rapid growth as it scales toward billions of users.

BY LEILA SHERIDAN, NEWS WRITER

Illustration: Inc.; Photos: Adobe Stock

Earlier this year, OpenAI introduced ads into ChatGPT for some U.S. users, framing them as a way to help cover the steep costs of scaling AI. Now, new forecasts reveal just how profitable that move could be.

The AI giant expects to generate........

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