Gen-Z Is Drinking Less—So How Did BuzzBallz Become a $500 Million Hit? |
Gen-Z Is Drinking Less—So How Did BuzzBallz Become a $500 Million Hit?
Even as younger consumers pull back on alcohol, this brightly colored, ready-to-drink cocktail is surging.
BY LEILA SHERIDAN, NEWS WRITER
Illustration: Inc; Photo: BuzzBallz
Gen-Z is pulling back on alcohol, with more young people opting out entirely and a growing share saying drinking culture doesn’t appeal to them.
Nearly two-thirds of Gen-Zers report declining........