New Study: Your Company’s AI Tools Aren’t Boosting Profits—Yet

New Study: Your Company’s AI Tools Aren’t Boosting Profits—Yet

When is a lot of hype too much hype? Just ask thousands of business leaders who’ve rolled out pricey new tech to little advantage.

BY KIT EATON @KITEATON

Illustration: Getty Images

If you’re one of the people who think the promise of modern AI tech is just too good to be true, you’ll be especially interested in new data that backs you up. A new study from Massachusetts-based National Bureau of Economic Research (NBER) found that the majority of........

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