Everyone Criticized Ferrari’s New EV. Then Buyers Proved Them Wrong |
Everyone Criticized Ferrari’s New EV. Then Buyers Proved Them Wrong
Great brands don’t win everyone. They win the right people.
BY KIMANZI CONSTABLE, FOUNDER OF UBORA ADVISORY
Ferrari’s Luce EV. Photo: Courtesy Company
When Ferrari’s unveiled its first-ever all-electric vehicle, the reaction was almost unanimous. The design of the Luce sparked widespread........