After closing a major sale to e.l.f. Beauty, Naturium co-founder Susan Yara shares her best advice for finding a buyer.

BY KEVIN J. RYAN, FREELANCE WRITER @WHERESKR

Susan Yara, founder of Naturium. Photo: Mary Beth Koeth

In 2014, after covering the beauty industry as a journalist, Susan Yara launched a YouTube channel offering makeup tutorials. Six years later, armed with a million subscribers, Yara co-founded the Los Angeles-based skin care brand Naturium. Its clinically tested products—billed as biocompatible and cruelty-free—soon landed in Target, which helped attract........

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