Is Jack Daniel’s Going French? Why a Massive Merger Could Be Brewing for the Iconic Whiskey Brand |
Is Jack Daniel’s Going French? Why a Massive Merger Could Be Brewing for the Iconic Whiskey Brand
Parent company Brown-Forman is reportedly discussing a merger or sale to Paris-based Pernod Ricard, the world’s second-largest wine and spirits conglomerate.
BY KEVIN HAYNES, NEWS WRITER
Jack Daniel’s is reportedly negotiating a possible merger with—or outright sale to—Pernod Ricard, the French company best known for its eponymous anise-flavored apertif and the owner........