Sydney Sweeney’s Ad Controversy Just Showed Founders the Real Cost of Renting Fame |
Sydney Sweeney’s Ad Controversy Just Showed Founders the Real Cost of Renting Fame
Big names bring big attention. They can bring baggage, too.
Sydney Sweeney. Photo: Courtesy Novig
Sydney Sweeney’s ad for Novig, a sports prediction market, launched Sept. 9 with the actress posing behind strategically placed sports equipment and a two-word tagline: “Just Sports.”
The announcement carried a detail most of the........