Going Viral Wins Views, but It Doesn’t Build Trust. Here’s What to Do Instead |
Going Viral Wins Views, but It Doesn’t Build Trust. Here’s What to Do Instead
Attention is rented. Authority is owned.
Illustration: Getty Images
Founders ask me how to go viral. They never ask me how to be remembered.
That’s the gap. Most founders building a brand online are chasing a post that takes off, a reel that gets shared a million........