Forget AI Hype: 3 Customer Experience Moves Driving Real Growth in 2026

From cutting friction to powering smarter personalization, customer experience is quietly becoming the fastest-growing brands’ best advantage.

EXPERT OPINION BY JOHN HALL, CO-FOUNDER @HTTPS://TWITTER.COM/JOHNHALL

Illustration: Getty Images

Even as technology and other trends change, few things remain more important for businesses than the customer experience. No matter their size, industry, or target audience, every business ultimately lives and dies based on the customer experience it is able to deliver to its customers.

Experience is critical for business growth, and with AI rapidly disrupting practically everything, it’s tempting to focus........

© Inc.com