What Witches, Batman and Spider-Man Can Teach You About Winning Customers |
What Witches, Batman and Spider-Man Can Teach You About Winning Customers
The secret to winning customers? A little familiarity, a little magic.
BY JENNIFER KNOWLES, FOUNDER OF IMPACTFUL CHANGE
Illustration: Inc; Photo: Adobe Stock, Getty Images
Witches and vampires are winning Halloween, with Batman and Spider-Man close behind. According to the National Retail Federation’s 2026 survey, 4.8 million adults plan to dress as witches and 4.2 million as vampires. The takeaway for business leaders? In........