When Effort Equals Reward: Studies Reveal How to Keep Trying Even When Other People Would Quit |
When Effort Equals Reward: Studies Reveal How to Keep Trying Even When Other People Would Quit
Want to achieve a huge goal? First, redefine “success.”
EXPERT OPINION BY JEFF HADEN @JEFF_HADEN
Illustration: Getty Images
I know two people who recently tried to start their own businesses. (They kept their full-time jobs, an approach Arnold Schwarzenegger and Richard Branson both recommend.) Despite their best efforts, both of their businesses failed.
One of them immediately launched........