Shake Shack Just Announced Its Loyalty Program. It’s a Very Bad Sign |
Shake Shack Just Announced Its Loyalty Program. It’s a Very Bad Sign
The company wants to keep customers engaged through technology, but it betrays a brutal truth about what loyalty really means.
EXPERT OPINION BY JASON ATEN, TECH COLUMNIST @JASONATEN
Shake Shack fast food restaurant, Madison Square Park, New York City, New York, USA
I suppose, on a long-enough time scale, every business comes to the conclusion that the thing it needs most is a customer loyalty program. On the one........