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5 Reasons Apple's Product Announcements Are So Much Better Than Everyone Else's

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Last week, as I watched Apple's keynote presentation during its Worldwide Developers Conference, I was reminded how much better Apple is at introducing its products than basically anyone else. Like, a lot better.

You can argue about the features, or whether Apple introduced the right products, or whether $999 for a monitor stand is insane (it absolutely is). You can debate all of those things, but when it comes to the people standing on the stage talking, Apple does it better than anyone.

Listen, I get that, like any public presentation, introducing new products is hard. Which is probably why the majority of the time these presentations are terrible. And it isn't just product announcements.

You've probably even been to meetings or conferences or events where the person on the stage was paid a great deal of money, presumably because they are capable of stringing together more than a few words into a sentence that will supposedly change your life.

Instead, within a few minutes, all you can think of is whether you'll live long enough to make it through the unbearable torture of someone who has no feel for their audience, or no business giving public presentations.

With that in mind, here are........

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