The newest line of Shaq-A-Licious gummies highlights the Hershey Company’s focus on non-chocolate candy.

BY GRAHAM WINFREY, DEPUTY DIGITAL EDITOR @GRAHAMWINFREY

Credit: Hershey’s

Letting Shaquille O’Neal into the candy factory has turned out to be a slam dunk for Hershey. In 2024, the confectionery giant launched Shaq-A-Licious gummies and sours in partnership with Shaq—beginning with gummies shaped like his face—which became Hershey’s No. 1 sweets launch of the year. The company has since sold more than 106 million Shaq-shaped “faces,” and points to the gummy category........

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