Who Is Apple’s Creator Studio Really For?

Too complex for the Canva crowd and too lightweight for Adobe users, Apple’s Creator Studio subscription straddles a challenging middle ground.

BY FAST COMPANY

[Source Images: Apple]

Apple was the last champion of the “pay once, own forever” crowd, a safe harbor for some of the creatives fleeing Adobe’s monthly ransom. Now it has introduced Creator Studio, its own subscription-based offering that bundles together tools including Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage (as well as newly AI-infused productivity apps like Pages and Numbers).

There are already two major creative suites out there: Adobe Creative Cloud and Canva. The former is clearly oriented to the high-end, enterprise, and prosumer spaces, with heavyweight apps like Photoshop, Premiere, and Illustrator. The latter focuses on individuals, small companies, and enterprises, with a 

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