Match Your Mood: Oura Ring’s Color Update Is a Game-Changer |
A new type of finish has allowed Oura to unlock a range of new colors. But what will they cost?
BY FAST COMPANY
[Photo: Oura]
Miklu Silvanto, Oura’s chief design officer, says incorporating advanced computing power into a tiny ring is a major challenge. It’s just as challenging to make a ring that people will actually want to wear around the clock. So Silvanto, an industrial design veteran who has worked at Apple and Bang & Olufsen, must also think of himself as a jewelry designer.
“A ring is such an intimate object,” he says. “You might wear it alongside your wedding ring. You need to think comfort, and beauty, and fashion.”
On October 1, Oura launches a new collection of ceramic rings that are more fashion-forward than its previous ones, which resemble metallic wedding bands. Since ceramic takes well to color, the new rings come in an array of hues, including petal pink, tide green, cloud white, and midnight blue. The company has also developed a new software feature that will allow wearers to switch between rings seamlessly, without losing any data.[Image: Oura]
These new rings cost $499, while the metallic versions are priced between $350 and $500 depending on the finish. Users must also pay $70 annually to use the app that presents their health data, analysis, and advice. Given how expensive this product is, the idea of switching rings based on your outfit of the day may be an affordable........