Chase’s Newest Sapphire Lounge, Complete With Champagne Service, Makes a Case for Its $795 Price Tag |
Locked in a rewards arms race with Citi, Amex, and Capital One, the finance giant leans into lavishness for its new lounge at the Harry Reid Airport.
BY FAST COMPANY
Credit: Chase
In the high-stakes premium travel race of 2025, every major credit card issuer is trying to claim the loyalty of affluent travelers—and airport lounges have become the most visible battleground.
American Express is refreshing its Platinum Card and launching a new fast-format Sidecar lounge. Capital One’s Venture X card has become a darling among travelers, thanks to its hyperlocal boutique-style lounges. And Citi has returned to the ultra-premium arena with the $595 Strata Elite card.
As for Chase? Fresh off raising its Sapphire Reserve annual fee to $795 and launching its Sapphire Reserve for Business card, the finance giant is now signaling that its lounges aren’t meant to be carbon copies of existing models.
That direction becomes unmistakable with the opening of the newest Chase Sapphire Lounge by The Club at Harry Reid International Airport (LAS) in Las Vegas.
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The two-story space arrives on Wednesday, December 3, with a marquee feature: Chase’s first-ever champagne parlor offering bar cart service, sparkling wine, mimosas, seasonal spritzes, and tray-passed bites.
It’s theatrical, indulgent, and distinctly Vegas—an early clue to how Chase sees the next phase of luxury travel benefits.
“We’re super excited about this........