Hinge Turned Awkward Dating Talks Into an Audiobook. It’s a Marketing Play for Gen Z

The dating app’s latest campaign expansion follows five real couples navigating tricky conversations.

BY ESTHER LIAN, EDITORIAL INTERN

Illustration: Inc.; Photos: Courtesy Hinge

A popular online dating app is sparking love stories in a new format: audio. For the third installment of No Ordinary Love, Hinge’s collection of real-life relationship stories, the dating app has released a free audiobook on Spotify and Libby. It........

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