Bumble Is Dropping the Rule That Defined It for 12 Years. Now Experts Say It Could Lose Its Edge

The dating app is ending its women-message-first rule and extending reply times as it tries to improve the user experience in an increasingly competitive market.

BY ESTHER LIAN, EDITORIAL INTERN

An online dating app is changing the rule that defined its conversation experience for more than a decade.

Bumble announced today........

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