J.Crew Put Emma Chamberlain in Its 1988 Rollneck. The Nostalgia Play Still Missed the Point |
J.Crew Put Emma Chamberlain in Its 1988 Rollneck. The Nostalgia Play Still Missed the Point
J.Crew spent years reminding shoppers why they once loved the brand. Now it must give them a reason to love what comes next.
EXPERT OPINION BY EMILY CODY, BRAND CONSULTANT
Illustration: Inc; Photo: Adobe Stock, J. Crew
If you plug “J.Crew” into the Substack search bar, you can scroll basically forever. A surprising number of similar posts feature images pulled from J.Crew catalogs of a bygone era: rollneck sweaters, barn jackets, khakis, models on sailboats looking like they have never heard the words “personal brand.” The captions tend to........