The Simple Leadership Strategy Behind AG1’s Growth |
The Simple Leadership Strategy Behind AG1’s Growth
The best CEOS make fewer decisions and trust their teams’ judgment.
BY ELIZABETH GORE, CO-FOUNDER AND PRESIDENT @ELIZABETHGOREUS
AG1 CEO Kat Cole. Illustration: Inc; Photo: AG1
The U.S. dietary supplement market was valued at about $68.7 billion in 2025 and is projected to reach roughly $131 billion by 2033, making it one of the fastest-growing segments in consumer wellness.
That scale is what Kat Cole is........