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Should You Buy or Rent Your First Storefront? Ryan Serhant Says Start Online First

9 0
11.01.2026

The smartest move is not about timing the market. It’s about sequencing your growth correctly.

BY ELIZABETH GORE, CO-FOUNDER AND PRESIDENT @ELIZABETHGOREUS

Illustration: Getty Images

As businesses grow, one question comes up repeatedly for founders: Should I buy or rent commercial real estate for my business? On a recent episode of The Big Idea from Yahoo Finance, I explored that decision with Ryan Serhant, founder and CEO of SERHANT., a multidimensional real estate company. Serhant is one of the most influential real estate brokers in the world, as well as an entrepreneur, bestselling author, and content creator whose career spans........

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