Should You Buy or Rent Your First Storefront? Ryan Serhant Says Start Online First
The smartest move is not about timing the market. It’s about sequencing your growth correctly.
BY ELIZABETH GORE, CO-FOUNDER AND PRESIDENT @ELIZABETHGOREUS
Illustration: Getty Images
As businesses grow, one question comes up repeatedly for founders: Should I buy or rent commercial real estate for my business? On a recent episode of The Big Idea from Yahoo Finance, I explored that decision with Ryan Serhant, founder and CEO of SERHANT., a multidimensional real estate company. Serhant is one of the most influential real estate brokers in the world, as well as an entrepreneur, bestselling author, and content creator whose career spans........
