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Should You Buy or Rent Your First Storefront? Ryan Serhant Says Start Online First

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The smartest move is not about timing the market. It’s about sequencing your growth correctly.

BY ELIZABETH GORE, CO-FOUNDER AND PRESIDENT @ELIZABETHGOREUS

Illustration: Getty Images

As businesses grow, one question comes up repeatedly for founders: Should I buy or rent commercial real estate for my business? On a recent episode of The Big Idea from Yahoo Finance, I explored that decision with Ryan Serhant, founder and CEO of 

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