Explorer Cold Brew Founder Cason Crane Explains Why Speed to Market Is Not About Moving Faster |
Explorer Cold Brew Founder Cason Crane Explains Why Speed to Market Is Not About Moving Faster
Founders must stop confusing momentum with perfection.
BY ELIZABETH GORE, CO-FOUNDER AND PRESIDENT @ELIZABETHGOREUS
Cason Crane, founder of Explorer Cold Brew. Illustration: Inc.; Photos: Getty Images; courtesy company
Running a small business often means making decisions before you feel ready. This is especially true when timing can determine whether a product ever gets traction. Speed to market is frequently framed as a race, but in practice, it is more often about judgment.
In the food and beverage industry, most new........