The AI Tool for Founders Who Don’t Have Time for 50 Newsletters—or Global Meltdowns |
The AI Tool for Founders Who Don’t Have Time for 50 Newsletters—or Global Meltdowns
Almost every business has some global risk to manage. The Unruly Corporation is automating information so you know what’s happening before it’s too late.
Photo illustration: Inc. Art; Getty Images; Unsplash (3)
Cason Crane just wants to grow his business. “If you’d asked me a year ago, Hey, to what degree would any part of your week be spent keeping tabs on current events and global risks, policies, et cetera, related specifically to coffee?” says the founder and CEO of Explorer Cold Brew, which distinguishes itself by delineating its products by caffeine strength. “I would’ve been like, haha, no, I’d be focused on just on my grocery partners, my businesses, my social media campaigns. Now I’m very much keeping tabs on it.”
Crane’s unwelcome distraction of navigating risk factors when he could be building his coffee company started when tariffs were imposed on coffee for the first time in a century. That is what led him to turn to Unruly Global, a year-old (but still somewhat under the radar) AI platform from The Unruly Corporation that gives even lean startups like Explorer Cold Brew access to specialized intelligence for less than the proverbial price of a cup of coffee a day.
“We no longer live in a society where risk fits neatly into buckets of law, technology, and politics,” says Sean West, Unruly’s co-founder as well as the author of the 2025 book Unruly: Fighting Back when Politics, AI, and Law Upend the Rules of Business and the former deputy CEO of the elite geopolitical consultancy Eurasia Group. “These areas are [now] just crashing into each other constantly.”
Think robot lobbyists, where AI allows one to automate influencing lawmakers when proposed regulation could affect a business.
Some of the world’s largest companies can navigate the impact of these collisions with chief risk officers and in-house analysts, sometimes operating as if they have their own State Department housed within their ranks. Recent reports suggest that Apple’s Tim Cook might stay on as the company’s chief diplomat even after handing off his CEO duties. For others, they’re clients of firms like Eurasia Group.
But for everyone else, as Unruly Corp.’s head of research David Bender says, the option has traditionally been . . . an Economist subscription?
West and his co-founder Steve Heitkamp, a Palantir alum, want Unruly to serve everyone in between. “The core philosophy of the product is there’s a Venn diagram: There’s your world and there’s the world,” says West. Unruly seeks to understand both and then give people information as quickly as possible so they know what’s actually happening.
So, is Unruly the solve for doing business in an increasingly unruly world? In this Inc. Premium story, you’ll learn:
How Unruly delivers the value of 50 newsletters
Why the product showcases not only risks but also opportunities companies can seize amid volatility
What founders do today to take action on what they learn—and where Unruly Corp’s co-founders want to go next
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