The Pricing Mistake That Quietly Limits Most Businesses |
The Pricing Mistake That Quietly Limits Most Businesses
If your pricing feels “off,” it’s probably not your spreadsheet. It’s your confidence.
EXPERT OPINION BY DAVID FINKEL, CO-AUTHOR OF 'SCALE: SEVEN PROVEN PRINCIPLES TO GROW YOUR BUSINESS AND GET YOUR LIFE BACK' @DAVIDFINKEL
Illustration: Getty Images
Most business owners treat pricing like a math exercise. Costs go up, and prices adjust. Competitor charges a certain amount, so you stay........