Richard Branson Says This Applicant’s Unique Trick Was ‘Wonderful.’ It’s a Lesson for Everyone on the Job Market

Richard Branson Says This Applicant’s Unique Trick Was ‘Wonderful.’ It’s a Lesson for Everyone on the Job Market

If Branson still warmly remembers something you did many years ago, you’re doing something right.

Richard Branson. Photo: Getty Images

LinkedIn now takes in 11,000 job applications a minute, many of them shaped by AI. The story of a graduate who posted hers in a wine bottle offers lessons for all of us.

A wine bottle, mailed from Australia, arrives for Richard Branson in London. Inside, where you’d expect a note, is a graduate’s CV and cover letter. The stunt caught Branson’s eye. He wrote back in a letter dated January 15, 2003, and although........

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