Why Legacy Brands Like Omega Don’t Chase Trends |
Why Legacy Brands Like Omega Don’t Chase Trends
The smartest brand move isn’t always new. It’s aligned.
BY CHRISTOPHER CASON, JOURNALIST & CREATIVE STRATEGIST COVERING SPORTS, BUSINESS, AND LEADERSHIP
Omega CEO Raynald Aeschlimann. Illustration: Inc.; Photos: Getty Images; Courtesy Omega
Legacy brands don’t usually........