NBA Champ Jayson Tatum Says the Old Athlete Endorsement Model Is Dead. Here’s What’s Replacing It |
NBA Champ Jayson Tatum Says the Old Athlete Endorsement Model Is Dead. Here’s What’s Replacing It
Consumers can smell a fake endorsement from a mile away.
BY CHRISTOPHER CASON, JOURNALIST & CREATIVE STRATEGIST COVERING SPORTS, BUSINESS, AND LEADERSHIP
Jayson Tatum. Photo: Getty Images
There was a time when an athlete endorsement would equal a bump in brand sales. A company would sign the athlete, put them in a........