Why Under Armour’s Founder Risked His Last $2,000 Gambling in Atlantic City

Before Under Armour became a multibillion-dollar brand, founder Kevin Plank maxed out five credit cards, lived off his mother’s food, and lost his last $2,000 gambling in Atlantic City.

BY CHRIS STOKEL-WALKER

Photo: Courtesy company

Few sports apparel companies have achieved the reach and household name status enjoyed by Baltimore-based Under Armour. But like any storied sports team, the Inc. 5000 list alum has had its ups and downs.

Founder Kevin Plank told Inc. that, as a 24-year-old former walk-on fullback at the University of Maryland, he had $20,000 in........

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