How Fitbit Went From Inc. 5000 Star to a $2.1 Billion Google Acquisition |
How Fitbit Went From Inc. 5000 Star to a $2.1 Billion Google Acquisition
Fitbit started with a simple pixelated flower that rewarded movement. Less than 15 years later, Google acquired the fitness-tracking pioneer for $2.1 billion.
BY CHRIS STOKEL-WALKER
Photo: Courtesy company
Before Fitbit became a household name, it earned its place on the Inc. 5000, Inc.’s annual list of the fastest growing private companies in America in 2015. Fitbit wasn’t even a decade old at the time.
James Park and Eric Friedman founded their fitness wearable company in March 2007 after being inspired by how the Nintendo Wii combined hardware and sensors to create........