He’s Building the Equinox of Surgery—and Rewriting the Economics of Patient Trust |
He’s Building the Equinox of Surgery—and Rewriting the Economics of Patient Trust
A physician-founder is turning surgical outcomes into a scalable brand powered by transparency, trust, and lower costs.
EXPERT OPINION BY BRYAN ELLIOTT @BRYANELLIOTT
Illustration: Inc.; Photos: Adobe Stock
In 2008, my father had a back injury because of his work that required surgery. To (literally) add insult to injury, he was being pushed out of a career that he had been in for over 30 years because of his age and decided to get the procedure done before his health insurance ran out.
He was under........